A program created by the Málaga Council with the objective to revive and boost the modernization and  loyalty of the province as tourist destination

A project based on direct discounts in the establishments adhered to  "Málaga Destino" was launched  in 2021 by the Provincial Council in collaboration with the Confederation of Businesses of Málaga (CBM) and the University of Málaga (UMA) in order to allow the companies of Málaga to market their products and services. 

If you are a client

The users /beneficiaries of this initiative, individuals without any residence limitations, must sign up for the promotion providing the requiered data and accepting the conditions to receive in their corresponding balances the amount of 100 points (1 point = 1 euro) worth 100€. 

This amount must be used in the Málaga companies adhered to the campaign as a part of payment for the purchases/stays/consumptions (not over 20% of the total amount of each operation). As balance amount is used up, you will note that the remaining balance will not represent 20% of use, in this case the unused balance will be deducted.  Click here  for further information and start to benefit from these discounts.

If you are a company

The companies, prior subscription to the program through the Electronic Office of the Malaga Council, will discount the corresponding amount from theclient´s invoice after verifying the membership and balance holding via web application where will access initially throug the  App of the  Málaga Council or via the  url www.malagadestino.es. Additionally, the establishments will reduce at least  5% of the total invoice of these clients, assumed discount by the adhered company.

The adhered companies will get the discounted amount back through transfers realized by the Confederation of Businesses of  Málaga (discounted amount of the balance of points of the user in Málaga Destino will be transferred, but not a discount of 5% which, as we said, should be paid by the establishment).

If you are a company adhered to Sabor a Málaga, you can access the Program "Málaga Destino" . Reach new clients and  gain their loyalty.